Welcome to Hotel Sales & Marketing Association Inc.

We believe excellence should be recognized
  • secretariat@hsma.org.ph
  • +632 5638 7878 local 8403
Board of Directors

Second sample avatar image

Secretariat

Lulou Z. Asia



Second sample avatar image

Secretariat

Riza Pangan



Second sample avatar image

Chair

Margarita F. Munsayac


Vice President, Sales & Marketing
Bluewater Resorts

Second sample avatar image

President

Loleth G. So


Group Commercial Director
Megaworld Hotels & Resorts

Second sample avatar image

Vice President

Amie C. Villena


Director of Sales & Marketing
Four Points by Sheraton Palawan, Puerto Princesa

Second sample avatar image

Secretary

Kristine Santos


Manager, Corporate Sales
Bayview Park Hotel

Second sample avatar image

Treasurer

Desiree Rose de Guzman-Padiernos


Global Director of Marketing
Astoria Vacation and Leisure Club, Inc.

Second sample avatar image

Director for Membership

Ma. Celeste B. Romualdo


General Manager
The Linden Suites

Second sample avatar image

Director for Education

Ma. Agnes C. Pacis


Vice President-Commercial
SM Hotels and Conventions Corp.

Second sample avatar image

Director for Programs

Jennylyn G. Santillan


Director of Sales & Marketing
City of Dreams Manila

Second sample avatar image

Director for Public Relations

Cielo O. Reboredo


Vice President of Sales & Marketing, Hospitality and Entertainment
Okada Manila

Second sample avatar image

Director for Ways & Means

Wenie E. Maligaya


Director, Business Development-Local
Newport World Resorts

Our Mission

HSMA champions integrity, business ethics, competence and excellence among its members. The association provides the venue to discuss issues and directions affecting the hotels and resorts industry.

HSMA is committed to educate and develop sales and marketing professionals through workshops, seminars and conferences focused on disciplines essential to its members – selling skills, marketing trends, creative communication, change management, current events, economy and travel forecasts, among others.

Our Vision

HSMA builds partnerships with other tourism stakeholders on sales and marketing projects and programs to advance sustainable revenue growth for the hotels and resorts industry and contribute to the robust growth of Philippine tourism.

Our Core Values

H – Highly spirited
S – Success oriented
M – Motivators making a difference
A – Aware and accountable