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Summit

Lead the Shift: HSMA’s 3rd Sales & Marketing Summit

Join us for the HSMA 3rd Sales & Marketing Summit—Leading the Shift: Redefining Sales and Marketing for the Next Generation
on Thursday, June 19, 2025, at The Grand Ballroom of City of Dreams Manila.

This one-day event is designed to equip hospitality professionals with the tools, insights, and inspiration to thrive in a rapidly evolving industry. Discover the strategies that are transforming sales and marketing today—and redefining what success looks like for tomorrow.

Lead the Shift with These Insights:

  • Empowering Sales & Marketing Teams into the Future: Gain practical strategies from top hotel leaders on how to inspire teams, boost performance, and drive results across departments.
  • Relationship ROI: Turning Connections into Conversions: Learn how authentic relationship-building can drive long-term value and boost your sales pipeline in competitive markets.
  • Economic Outlook and Tourism Trends: Stay ahead of the curve with insights into what’s shaping travel behavior, tourism growth, and market recovery.
  • Channel Power Play: Striking the Right Balance Between Online Channel and Direct: Hear from Booking.com, Klook, and Trip.com on maximizing distribution and revenue through smart channel strategies.
  • Green Horizons: Sustainable Hospitality Innovations: Explore how sustainability is becoming a key differentiator for modern travelers and how to implement it with impact.
  • Beyond the Headlines: Effective Crisis Communications: Master the art of handling challenges with clarity and credibility in an unpredictable world.

Our distinguished speakers:


Maria Margarita Montemayor Nograles
Honorable Juanito Victor “Jonvic” Remulla
CLEOFE ALBISO
DR. ENRICO BASILIO
PATRICK TORRES
JOSE CLEMENTE III
JEROME DELA CRUZ
CARMELA BOCANEGRA
WILMA ESTAURA
PATRIA PUYAT
EUGENE YAP
FABIO BERTO
AGNES PACIS
RAISSA ROQUE
MICH BRIONES
STEVE NGUYEN
MA. CELESTE B. ROMUALDO
CLAIRE DEL ROSARIO-BERNABE
NORA FAJARDO
CECILLE KIMPO
DENISE OLEGARIO
MARVIN KIM TAN
JENNYLYN GABON-SANTILLAN
LOLETH SO
MARGARITA "MARGIE" MUNSAYAC
DESIREE DE GUZMAN-PADIERNOS
CIELO REBOREDO
IAN BENCIO DAVID
WENIE MALIGAYA, CPM
AMIE VILLENA
Kristine “Miles” S. Santos
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Learn how to lead, inspire, and elevate your teams in a rapidly evolving hospitality landscape.

Registration Fee:
HSMA Members: P3,800
Non-Members: P4,800

For inquiries, contact Riza Pangan via Viber at 09178041274.

Let’s Lead the Shift—together.

See you at the HSMA Summit.